Master Of Business Administration In Marketing Management
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.
Duration
12 Months
Pedagogy
Blended
Master Of Business Administration In Marketing Management
The MBA in Marketing Management program is designed to equip students with advanced knowledge and skills in strategic marketing, consumer behavior, and brand management. It focuses on blending theoretical concepts with practical applications to prepare professionals for dynamic market challenges. The program covers essential areas such as digital marketing, market research, product development, and global marketing strategies. Emphasis is placed on developing analytical, leadership, and decision-making abilities to drive business growth. Graduates will be prepared for leadership roles in marketing across diverse industries, fostering innovation and competitive advantage.
MBA: The MBA curriculum consists of 120 ECTS credits of postgraduate study, offered as modular fashion. MBA-candidates in the regular duration programme complete 18 required modules/courses (108 ECTS credits), plus a final Thesis/Dissertation (12 ECTS credits) or 2 additional modules (6 ECTS credits each) all of these focused on a specific field or industry of management.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.University Progression
Entry requirement
You are required to hold at minimum a recognised bachelor’s degree with a minimum overall score of 55% (GPA 2.0 on a 4.0 point scale) or higher.
In some instances, you may also require relevant work experience and/or research experience. If applicable, you may demonstrate this through the submission of a CV, portfolio, and/or a personal statement.
English Language Proficiency:
Our programs are conducted in English language. As such, you must demonstrate proficiency in English language by submitting one of the following test scores during the application process:
IELTS Overall: 5.5
TOEFL (iBT: 58+; PBT: 490+; CBT: 167+)
TOEIC Overall: 555+
PTE Overall: 50+
Duolingo Overall: 90+
English Proficiency Waivers:
The English proficiency test is not required for the following candidates:
– Native English Speakers, OR;
– Applicants having completed their schooling in English (i.e. High School Diploma or IB), OR;
– Applicants having completed their undergraduate or graduate studies in English, OR;
– 2 years of work experience in an organization where English is the primary language of communication.
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What you'll learn
Module 1
ASSIGNMENT & STUDY GUIDELINES
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Module 2
Strategic Management
The Strategic Management module focuses on the formulation, implementation, and evaluation of business strategies to achieve organizational goals. It covers competitive analysis, strategic planning, and the role of leadership in guiding long-term success. The module emphasizes tools like SWOT analysis, Porter’s Five Forces, and resource-based views to develop sustainable competitive advantages. Students learn to adapt strategies in response to market changes and global challenges.
Module 3
Strategic Leadership
The Leadership module focuses on the theories, styles, and practices of effective leadership within organizations. It explores key topics such as decision-making, motivation, communication, and conflict resolution. The module emphasizes the development of emotional intelligence, ethical leadership, and team-building skills. Students gain insights into leading diverse teams, fostering innovation, and adapting leadership strategies to various organizational contexts and challenges.
Module 4
Strategic Marketing
The Strategic Marketing module focuses on the development and execution of marketing strategies that align with an organization’s overall objectives. It covers market analysis, segmentation, targeting, positioning, and competitive advantage. The module emphasizes the integration of digital marketing tools, customer relationship management, and brand management. Students learn to create long-term marketing plans that drive growth and adapt to changing market dynamics.
Module 5
Strategic Human Resource Management
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Module 6
Strategic Financial Management
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Module 7
Advanced Business Research Method
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Module 8
CONTEMPORARY CHALLENGES AND STRATEGIC MARKETING
Examines current challenges in marketing and equips students with strategic solutions to navigate these complexities.
Module 9
CONTEMPORARY ISSUES AND PRINCIPLES OF MARKETING
Addresses evolving marketing principles to enhance adaptability and ensure sustained relevance in the marketplace.
Module 10
DIGITAL AND SOCIAL MEDIA MARKETING
Focuses on leveraging digital platforms and social media to build strong customer relationships and brand engagement.
Module 11
MARKETING COMMUNICATION
Explores techniques for creating cohesive marketing messages that resonate with audiences and align with organizational branding.
Module 12
THESIS IN MARKETING MANAGEMENT
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
