Masters Degree in Continuing Education in Marketing (MBA - MKTG)
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.
Duration
24 Months
Pedagogy
Blended
Masters Degree in Continuing Education in Marketing (MBA - MKTG)
The MBA in Marketing equips students with advanced knowledge in consumer behavior, brand management, and strategic marketing. It blends analytical thinking with creative problem-solving to develop effective marketing strategies. Students gain hands-on experience through case studies, simulations, and real-world projects. The program prepares future leaders to thrive in dynamic global markets and digital landscapes. Graduates are empowered to lead marketing teams, launch campaigns, and drive business success.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.University Progression
Entry requirement
This course has no strict entry requirements. Students who hold an IPGD or SEMP following their bachelor's degree are eligible to enroll in the Master of Business Administration in Maketing programme.Request follow-up
Fill in the form below and one of our student advisors will contact you soon.
What you'll learn
Module 1
ASSIGNMENT & STUDY GUIDELINES
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Module 2
Socioeconomic And Legal Environment
This module explores the interplay between socioeconomic forces and legal systems shaping the business landscape. Students will analyze how economic indicators, social trends, and regulatory frameworks impact operations. It provides insight into regional and global challenges influencing corporate strategies. The module encourages critical thinking for making ethically and legally sound decisions.
Module 3
Accounting And Finance
Students are introduced to core accounting principles, financial statements, and budgeting tools. The module enables learners to interpret financial data for strategic business analysis and forecasting. Key concepts such as cost management, investment appraisal, and capital structure are covered. It prepares students to make sound financial decisions in dynamic business environments.
Module 4
Marketing And Marketing Management
This module delves into the foundations of marketing theory and practice in a competitive landscape. Students learn to assess market needs, segment audiences, and position offerings effectively. It emphasizes value creation through strategic planning and customer relationship management. Real-world cases enhance skills in campaign development and brand stewardship.
Module 5
Human Resources Management And Management Skills
The module provides a comprehensive understanding of HR functions and leadership dynamics. Topics include talent acquisition, performance management, and conflict resolution. It also focuses on developing essential soft skills like communication, motivation, and decision-making. Learners gain the tools to lead diverse teams and cultivate positive work environments.
Module 6
Business Strategy
This module explores strategic models, frameworks, and decision-making tools used by top managers. Students analyze competitive forces, innovation, and strategic positioning in various industries. It fosters strategic thinking for responding to market shifts and driving organizational growth. Case studies and simulations help in applying concepts to real-world scenarios.
Module 7
Marketing Communication
Students study how organizations craft and deliver consistent messages across multiple channels. The module covers advertising, PR, sales promotion, direct marketing, and digital media. It emphasizes branding, message design, and audience targeting for effective communication. Learners will develop integrated marketing communication plans that align with brand strategy.
Module 8
Advanced Business Research Methods
This module equips students with qualitative and quantitative research skills for business inquiry. It covers research design, data collection techniques, statistical analysis, and ethical considerations. Students will learn how to critically evaluate sources, interpret data, and present findings. The focus is on solving complex business problems through evidence-based research
Module 9
Engagement Of Employees And Organizational Learning
The module explores the role of employee motivation and learning in organizational success. It addresses theories of engagement, leadership styles, and workplace learning practices. Students examine strategies that foster innovation, knowledge sharing, and adaptability. The aim is to build inclusive, learning-oriented cultures that enhance performance.
Module 10
Digital Marketing
This module introduces digital tools, platforms, and analytics for reaching modern consumers. Students learn about SEO, social media, content marketing, email campaigns, and web analytics. It emphasizes creating measurable, user-centered strategies in an evolving digital space. Hands-on projects simulate real-life scenarios to build practical digital marketing skills.
Module 11
International Marketing Strategy
The module examines how companies adapt marketing strategies to international markets. Topics include market entry, global branding, cross-cultural communication, and risk management. Students learn to assess geopolitical, economic, and cultural influences on marketing decisions. Real-world case studies foster the skills needed for strategic thinking in global contexts.
Module 12
Thesis Project
This comprehensive module combines various learning approaches including interactive content, practical exercises, and engaging resources. You'll find carefully curated materials designed to enhance your understanding and skills through a mix of theoretical concepts and hands-on practice. Each component has been structured to ensure an effective and engaging learning experience.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Stella H.
The course content was exactly what I needed. The structured learning approach and practical examples helped me develop new skills that I use every day.
Richard K.
An excellent learning experience from start to finish. The course material was well-organized and the concepts were presented in a clear, engaging way.
Nancy L.
What stood out was how practical and relevant the content was. I've been able to apply what I learned immediately, making a real difference in my work.
