Professional Certificate Course in Advanced Strategies in Customer Relationship Management

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Professional Certificate Course in Advanced Strategies in Customer Relationship Management

This course embarks on a journey through advanced strategies in Customer Relationship Management (CRM), exploring pivotal concepts and methods essential for effective implementation.

Upon successful completion, participants will gain proficiency in the following areas:

 

  1. Explore CRM models driving loyalty and engagement to shape successful customer relationships.
  2. Delve into managing interactions, fostering enduring relationships via empathetic communication and issue resolution.
  3. Uncover the customer lifecycle stages, gaining insights into navigation and optimization from awareness to loyalty.
  4. Explore CLV's (Customer Lifetime Value) importance, its calculation, and leveraging for strategic business decisions.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • CRM Manager
  • Relationship Marketing Manager
  • Customer Experience Manager
  • Sales Operations Manager
  • Customer Retention Specialist
  • Business Development Manager
  • Account Manager
  • Customer Success Manager
  • CRM Implementation Consultant
  • Marketing Automation Specialist





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What you'll learn

Module 1

Advanced Strategies In Customer Relationship Management

This course delves deeply into CRM strategies, including advanced models, customer interaction management, and customer lifecycle value, aiming to equip professionals with vital skills for business success.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Carlos C.

Incredible! Loved how direct to the subject it is. Very easy to understand and its lessons are very important to someone who wants to be A LEADER.

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Spartaco G.

This experience have provided my competence background in terms of a new approach with my collegues ; i suggest,of course, to improve always something up to you...

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Evaggelia C.

Having this course was a wise thing to do as i really familiarised with basic and advanced knowledge of the MBA. Its useful for everyone who wants to learn some...