Professional Certificate Course in Consumer Behaviour and Hotel Marketing
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.
Duration
2 Weeks
Pedagogy
Online
Professional Certificate Course in Consumer Behaviour and Hotel Marketing
Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,
- Hospitality professionals looking to improve their marketing skills
- Hotel managers seeking to increase revenue and guest satisfaction
- Marketing professionals interested in the hospitality industry
- Students and recent graduates pursuing careers in hospitality
- Entrepreneurs starting their own hospitality businesses
- Professionals seeking to enhance their resume and career prospects in hospitality
Request follow-up
Fill in the form below and one of our student advisors will contact you soon.
What you'll learn
Module 1
Consumer Behaviour And Hotel Marketing
Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Carmen H.
Very convenient and great content. Recommend 100%
Federica P.
The course was everything I hoped for! Gave me such a positive input in my press office job.
Marina Y.
This course is quite detailed and it conveys some aspects which the students tend to forget or to which they usually do not pay enough attention.
