Professional Certificate Course in External and Internal Environment for Designing Marketing Plan

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Duration

2 Weeks

Pedagogy

Online

Professional Certificate Course in External and Internal Environment for Designing Marketing Plan

This course provides a holistic perspective on market planning by examining both external and internal environments. From dissecting industry competitiveness using Porter’s Five Forces to strategic analysis with McKinsey’s Seven S Model, participants will gain insights into the intricacies of effective marketing strategies.

After the successful completion of the course, you will be able to learn about the following,

  • Develop the ability to define and understand the components of the marketing environment.
  • Acquire knowledge and skills related to implementing innovation in marketing strategies.
  • Gain proficiency in conducting PESTLE analysis to assess external factors influencing business environments.
  • Understand and apply the BCG matrix for strategic analysis of a product or business portfolio.
  • Develop a comprehensive understanding of Porter’s Five Forces model for analyzing industry competitiveness.
  • Explore the role of marketing in Corporate Social Responsibility (CSR) initiatives.
  • Familiarize yourself with McKinsey’s Seven S Model for organizational analysis and strategic planning.


Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Strategist
  • Market Analyst
  • Corporate Social Responsibility Manager
  • Strategic Planner
  • Innovation Specialist
  • Product Portfolio Manager
  • Industry Analyst
  • Marketing Environment Analyst

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What you'll learn

Module 1

External And Internal Environment For Designing Marketing Plan

This course empowers participants to navigate the complexities of marketing by examining external and internal dynamics. From mastering PESTLE analysis for environmental assessment to leveraging McKinsey’s Seven S Model for strategic planning, participants will acquire the expertise needed for diverse roles, including Marketing Strategist, CSR Manager, and Market Analyst.

 
 

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Fabian G.

It is more convenient between work and studying. Wish to continue with my studying with you.

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Federica P.

The course was everything I hoped for! Gave me such a positive input in my press office job.

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Ximena A.

This Course was really good understanding of all the management process to evaluate a sucessful projets