Professional Certificate Course in Introduction to Digital Analytics

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Professional Certificate Course in Introduction to Digital Analytics

This Professional Certificate Course in Introduction to Digital Analytics provides a comprehensive overview of digital analytics, emphasizing its significance in digital marketing. Participants gain insights into key digital channels, data sources, and learn about web analytics and tracking tools. The course highlights distinctions between web and digital analytics, offering practical examples for leveraging digital analytics in strategic business decisions.

After the successful completion of the course, you will be able to learn about the following:
  • Digital analytics and its importance in digital marketing
  • Overview of key digital channels and data sources
  • Web analytics and digital tracking tools
  • The differences between web analytics and digital analytics
  • Examples of how digital analytics can be used to inform business decisions and strategies

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,

  • Digital Marketing Professionals
  • Business Analysts
  • Web Developers
  • Marketing Managers
  • Data Analysts
  • Entrepreneurs
  • Advertising Executives
  • E-commerce Managers
  • Content Strategists
  • Product Managers

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What you'll learn

Module 1

Introduction To Digital Analytics

This Professional Certificate Course in Introduction to Digital Analytics offers a comprehensive understanding of the significance of digital analytics in digital marketing. Participants gain insights into key digital channels, data sources, and web analytics tools. The course highlights web and digital analytics distinctions, providing practical examples for informed business decisions and strategies.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Spartaco G.

This experience have provided my competence background in terms of a new approach with my collegues ; i suggest,of course, to improve always something up to you...

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Jekaterina S.

Great course to refresh your knowledge or dig into new topic. Very useful for managers who want need to develop strategical thinking and get a "helicopter view"...

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Grigore C.

I consider this course very useful, containing a large volume of necessary information needed for my professional development within my daily activities at my w...