Professional Certificate Course in Metrics and KPIs
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.
Duration
2 Weeks
Pedagogy
Online
Professional Certificate Course in Metrics and KPIs
"This Professional Certificate Course in Metrics And KPIs provides a comprehensive overview of key performance indicators (KPIs) for digital marketing across various channels. Participants will learn to establish meaningful KPIs aligned with business goals, optimize campaigns using data, and navigate the impact of external factors. The course also addresses ethical considerations in setting and monitoring KPIs in the dynamic realm of digital marketing."
- Key performance indicators (KPIs) for digital marketing
- KPI for Different Digital Channels
- Using data to optimize digital marketing campaigns and drive results
- How to establish meaningful KPIs that align with business objectives and goals
- The impact of external factors, on KPIs and digital marketing campaigns.
- The ethical considerations involved in setting and monitoring KPIs in digital marketing.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,
- Digital Marketing Professionals
- Business Analysts
- Marketing Managers
- Data Analysts
- Advertising Executives
- Entrepreneurs
- Product Managers
- Marketing Strategists
- Sales Professionals
- Communication Specialists
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What you'll learn
Module 1
Metrics And KPIs
"This Professional Certificate Course in Metrics and KPIs provides a comprehensive exploration of key performance indicators (KPIs) in digital marketing. Participants will gain insights into tailoring KPIs for diverse digital channels and leveraging data to optimize campaigns. The curriculum emphasizes establishing meaningful KPIs aligned with business objectives, considering external factors' impact, and addressing ethical considerations in KPI setting and monitoring."
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Olivier D.
I have learnt so much thanks to this course. I really did not know all the behind of Business Ethics and I just plunged into it. I just want to learn more abo...
Jekaterina S.
Great course to refresh your knowledge or dig into new topic. Very useful for managers who want need to develop strategical thinking and get a "helicopter view"...
Fabian G.
It is more convenient between work and studying. Wish to continue with my studying with you.
