Professional Certificate Course in Understanding Consumer Decision Making Behaviour
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Duration
2 Weeks
Pedagogy
Online
Professional Certificate Course in Understanding Consumer Decision Making Behaviour
This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace.
After the successful completion of the course, you will be able to learn about the following,
- The concept of consumer buying behaviour.
- Consumer buying decision making process.
- Stages of consumer decision making.
- Factors influencing decision making.
- The influence of heuristics on consumer decision making.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Consumer Insights Analyst
- Market Researcher
- Consumer Behaviour Specialist
- Marketing Strategist
- Consumer Behaviour Consultant
- Behavioural Economist
- Product Manager
- Advertising Executive
- Customer Experience Manager
- Brand Manager
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What you'll learn
Module 1
Understanding Consumer Decision Making Behaviour
This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Jekaterina S.
Great course to refresh your knowledge or dig into new topic. Very useful for managers who want need to develop strategical thinking and get a "helicopter view"...
Federica P.
The course was everything I hoped for! Gave me such a positive input in my press office job.
Carmen S.
Is very complex content that is explained very simply.
