Special Executive Programme In Hotel Marketing and Sales Management
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Duration
2 Months
Pedagogy
Online
Special Executive Programme In Hotel Marketing and Sales Management
The special executive programme in Hotel Marketing and Sales Management covers a wide range of topics, including an introduction to hotel marketing, market segmentation, product development, strategic pricing, product promotion, distribution channels, online marketing, and marketing analytics. The course also explores consumer behavior and its impact on hotel marketing, the sales management process, effective sales promotion techniques, and the use of information technology to boost sales. Participants will learn how to meet guest expectations, plan for positive client experiences, and analyze hotel sales to improve performance. The course also covers the role of a manager in the hotel industry and the qualifications necessary for marketing analytics managers.Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
- Hotel Marketing Professionals
- Sales and Marketing Managers in the Hotel Industry
- Hospitality Business Owners and Entrepreneurs
- Marketing Analytics Managers
- Professionals Seeking Career Advancement in the Hotel Industry
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What you'll learn
Module 1
Assignment And Study Guideline
This module provides the most critical information about the study course and assignment submission.
Module 2
HOTEL MARKETING AND SALES MANAGEMENT
The Special Executive Programme in Hotel Marketing and Sales Management covers a wide range of topics, including an introduction to hotel marketing, market segmentation, product development, strategic pricing, product promotion, distribution channels, online marketing, and marketing analytics. The programme also explores consumer behavior and its impact on hotel marketing, the sales management process, effective sales promotion techniques, and the use of information technology to boost sales. Participants will learn how to meet guest expectations, plan for positive client experiences, and analyze hotel sales to improve performance. The programme also covers the role of a manager in the hotel industry and the qualifications necessary for marketing analytics managers.
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It’s great platform. The content are easy to learn, deep knowledge and practical. Totally recommended for all levels of professional.
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Having this course was a wise thing to do as i really familiarised with basic and advanced knowledge of the MBA. Its useful for everyone who wants to learn some...
