Special Executive Programme In Strategic Marketing
Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.
Duration
2 Months
Pedagogy
Online
Special Executive Programme In Strategic Marketing
This course explores the complex elements of consumer behavior, including mindset, interactions, and cultural influences. Learners will dive into global marketing strategies, consumer segmentation, and pricing models. Additionally, the course covers international marketing environments, trade policies, and branding strategies, with a focus on cross-cultural applicability.
The learner will gain in-depth knowledge of the consumer mind and Behaviour, cultural and global forces that shape the consumer decision-making process, international branding, dealing with international trade barriers.
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience:
- Marketing Manager
- Brand Manager
- Global Marketing Strategist
- Consumer Insights Analyst
- International Marketing Manager
- Market Research Analyst
- Product Marketing Manager
- Pricing Strategy Consultant
- Digital Marketing Director
- Strategic Communications Manager
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What you'll learn
Module 1
ASSIGNMENT & STUDY GUIDELINES
This module provides the most critical information about the study course and assignment submission.
Module 2
Strategic Marketing
The Strategic Marketing course focuses on integrating marketing concepts with strategic planning to enhance an organization's competitive advantage. It covers key areas such as consumer behavior, market segmentation, branding strategies, and international marketing dynamics.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Alex P.
It’s great platform. The content are easy to learn, deep knowledge and practical. Totally recommended for all levels of professional.
ATHANASIOS A.
A very interesting and valuable experience. I found the course interesting, challenging, and rewarding. It has been a truly invaluable learning experience for m...
Marina Y.
This course is quite detailed and it conveys some aspects which the students tend to forget or to which they usually do not pay enough attention.
